![]() ![]() The industry has been searching for a better yardstick for the SVOD landscape, which has become amplified during the pandemic with four new prominent new streaming platforms - HBO Max, Peacock, Discovery Plus and Paramount Plus - joining Netflix, Hulu, Amazon, Disney Plus and Apple TV Plus as major contenders for audience share, all while Nielsen has recently come under fire from the industry watchdog group Media Ratings Council. It should be noted that Nielsen’s Top 10 streaming lists, which are typically released every Thursday, distinguish between acquired and original titles, and hone in on minutes viewed per title, rather than hours. In addition, hours viewed is comparable to the way that third parties (such as Nielsen Analytics, the standard-bearer for TV ratings for decades) measures popularity and encompass rewatches. ![]() Hours-per-title can be consistently standardized across mediums and platforms. ![]() “We believe that whether you miss the end of one episode in a 10-hour series (a crying baby or Netflix and chill), or you don’t want to wait for the Easter egg in the credits sequence, or you re-watch one scene multiple times rather than the whole film, all that viewing should be reflected in the popularity of the title,” Rosso wrote. Rosso added that although it is difficult to capture the nuances of different types of entertainment with one metric, hours viewed per title (during its first 28 days on Netflix) makes the most sense for Netflix (rather than reporting the number of members that finish a show or film, for example). In the blog post Rosso penned - cheekily entitled “To All the Metrics I’ve Loved Before: The Story of Our New Weekly ‘Top 10 on Netflix'” - he notes that the streamer has received critical feedback in the past few years regarding the way Netflix has typically shared the rhyme and reason behind its most popular titles (with few tangible data points). Here are the four lists for the week of Nov. “Having looked at the different options, we believe engagement, as measured by hours viewed, is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services.” Traditional measures like box office or share of audience (which was designed to help advertisers understand success on linear TV) aren’t relevant to most streamers, including Netflix,” Pablo Perez de Rosso, vice president of content strategy, planning and analysis at Netflix. “Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric. Netflix will also publish two Top 10 lists for films and TV for each of these countries, as well as occasional specialty lists, such as for top documentary features or reality shows. The service previously highlighted its top 10 programs for subscribers in more than 90 countries but without hard numbers to provide necessary context. Netflix previously reported the number of households who watched at least two minutes of a program. Here are the 20 most viewed movies on Netflix (as per Flix Patrol).These charts follow the streaming giant’s recent promise to be more transparent about viewership data. The Netflix most watched movies are an example of what audiences love, or perhaps what was the best promoted. This is how certain movies that may be critically mixed but beloved by audiences can end up in a "most-watched" category, as "watchers," for example, are categorized as people who only watch one full episode of a series or 70% of a film. Netflix separates its subscriber base into "starters," "watchers," and "completers," to determine how to best move forward. How Netflix measures its viewership is an entirely unique system because its main source of revenue is subscription-based rather than ad-based. The streaming service has always kept how it measures viewership close to the chest, forgoing the familiar network TV Nielsen Rating system. However, the Top Ten really only chronicles what's being watched that week, and is not necessarily the most-watched of all time. Viewers have noticed by now that Netflix has a Top Ten category, ranking the most watched programs on their service so that audiences can stay up to date on the most popular content. The original streaming giant Netflixhas hundreds upon thousands of programs available to stream from the comfort of the couch, and the Netflix most watched movies roster is full of exciting possibilities.
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